United Forces is a European and global Rock & Metal PR agency specialized in international media campaigns, artist development and long-term strategic communication for labels and artists worldwide.
The agency was founded by Markus Wosgien and Barbara Francone, two experienced publicists with more than two decades of combined work inside the heavy music industry. United Forces represents the natural evolution of years spent collaborating across labels, artists, campaigns and international media networks.
Markus entered the scene through the metal press and fanzine world before joining Nuclear Blast, where he spent 18 years as Publicist and A&R, working with artists such as Nightwish, Blind Guardian, Sabaton, Hammerfall, Avantasia, Rhapsody, Accept, Doro and many others. He later became Managing Director of Atomic Fire Records and was part of Reigning Phoenix Music, before restarting his independent label Fireflash Records and co-founding United Forces.
Barbara began her career in label operations as Label Manager Italy for Roadrunner Records, before moving into international PR as publicist for Nuclear Blast, Atomic Fire Records and Reigning Phoenix Music. Across her career she has handled global PR and promotional campaigns for internationally renowned artists including Ghost, Rammstein, Slash, Volbeat, Alter Bridge, Nightwish, Sabaton, Blind Guardian, Hammerfall and many others.
United Forces works across Europe, North America and beyond, supporting artists, labels and management teams with coordinated and highly targeted PR strategies that prioritize credibility, visibility and long-term impact.
The agency also works closely with the independent label Fireflash Records and has already partnered with the legendary Massacre Records, strengthening a unique ecosystem in which great bands and strong albums can be fully supported from both the label and PR side.
In an evolving music industry marked by fragmented media landscapes and shifting consumption habits, United Forces believes that quality music will always prevail – as long as it is given the right platform to be heard.